Bay Area-based Greensfelder Real Estate Strategy provides strategic planning, market analytics and location intelligence, and real estate development services to occupiers, communities, financial institutions and investors. Always focused on practical solutions and implementation, Greensfelder has particular expertise in retail resilience including repositioning regional malls, and providing fee development services to pre-IPO emerging companies. Significant assignments include developing comprehensive retail and economic development strategies for cities such as updating San Jose, California's Citywide and Downtown Retail Strategies, market evaluation and strategy for retailers and institutional owners including crafting a Bronzeville (South Side, Chicago, IL) retail positioning and feasibility analysis and the Vallco Fashion Mall redevelopment (Cupertino, CA), and development services including mixed-use project implementation, land-use and entitlement strategy, and project economics.


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David Greensfelder, founder and Managing Principal, always focuses on real world, implementable real estate strategies and solutions for commercial (retail and office) and mixed-use projects. He has driven more than 350 projects spanning over 7 million SF with a finish market value estimated at over $1.25 billion.

David is a specialist in retail resiliency, understanding retail opportunities by differentiating between commodity and specialty retail, and analyzing the impacts of competing retail channels on bricks-and-mortar storefronts. David recently authored the retail and last mile narrative in ULI-pwc’s 2019 Emerging Trends in Real Estate where he discussed how influencers, platforms, an evolving landlord-tenant relationship, and a new equilibrium between retail and other product types is reshaping the retail landscape, and how the “last mile” is the least understood and biggest force impacting all product types.

David has managed the corporate real estate function for Fortune 500 companies such as Longs Drugs, and start-up and emerging companies such as solar firm Sungevity and Community Foods Market. David has implemented preferred development programs for Fortune 10 companies such as CVS/health as well as multi-channel start-ups. Skilled at managing organizational dynamics, and community and public meetings, David knows how to navigate organizational dynamics, how to diffuse opposition, and values transparency and open communication.

David frequently lectures at UC Berkeley’s Fisher Center for Real Estate and Urban Economics and MRED+D programs, the Haas Graduate School of Business, at USC’s Lusk Center for Real Estate Development, and at ULI and ICSC education programs. He is a Director of Satellite Affordable Housing Associates and the Center for Creative Land Recycling, is an active ULI member (Urban Revitalization Council, Advisory Services, Education programs, UrbanPlan and UP4PO steering committee), and ICSC’s P3 National Steering Committee. David graduated from Pitzer College (The Claremont Colleges) with a degree in Business Economics, and the SciARC Foundation Program.

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